{"id":4015,"date":"2026-02-13T10:30:40","date_gmt":"2026-02-13T09:30:40","guid":{"rendered":"https:\/\/nothingtec.com\/?p=4015"},"modified":"2026-02-13T10:32:09","modified_gmt":"2026-02-13T09:32:09","slug":"nothing-top-5-tws-uk-crecimiento","status":"publish","type":"post","link":"https:\/\/nothingtec.com\/en\/2026\/02\/13\/nothing-top-5-tws-uk-crecimiento\/","title":{"rendered":"Nothing starts to flex its muscles and sneaks into the UK Top 5 for the first time"},"content":{"rendered":"<p>The UK audio market has been dominated by the same names for years, but data from the fourth quarter of 2025 confirms that the landscape is changing. Nothing has officially entered the market. <strong>Top 5 TWS (True Wireless Stereo) sellers<\/strong>, positioning itself as the fastest growing brand in the sector.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The UK audio market has been boring for decades. <a href=\"https:\/\/twitter.com\/nothing?ref_src=twsrc%5Etfw\">@nothing<\/a> is now #5.<br><br>95% YoY growth because we made tech fun again. People are choosing us for the sound, the build, and an app that doesn&#039;t feel like it&#039;s since 2010.<br><br>When you build a better product, people notice.<br><br>Thanks for the\u2026 <a href=\"https:\/\/t.co\/3JexJkJu94\">pic.twitter.com\/3JexJkJu94<\/a><\/p>\u2014 Carl Pei (@getpeid) <a href=\"https:\/\/twitter.com\/getpeid\/status\/2022013400914731325?ref_src=twsrc%5Etfw\">February 12, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">A meteoric growth of the 95%<\/h4>\n\n\n\n<p>What stands out most in Omdia&#039;s report is not only that Nothing is now at the table with giants like Apple and Samsung, but its pace of expansion. While traditional brands like Sony and Samsung are facing double-digit declines (-41% and -21% respectively), <strong>Nothing has grown by 95% year-on-year<\/strong>.<\/p>\n\n\n\n<p>Carl Pei has been clear about this: success is no accident. The brand&#039;s strategy has focused on <strong>bringing fun back to technology<\/strong>, moving away from generic designs and management applications that seem stuck in the past decade.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/amzn.to\/3H7jOQH\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"720\" src=\"https:\/\/nothingtec.com\/wp-content\/uploads\/2025\/07\/Nothing-Headphones-1-001.webp\" alt=\"Nothing Headphones (1)\" class=\"wp-image-2082\" style=\"aspect-ratio:1;object-fit:cover;width:300px;height:auto\" srcset=\"https:\/\/nothingtec.com\/wp-content\/uploads\/2025\/07\/Nothing-Headphones-1-001.webp 1200w, https:\/\/nothingtec.com\/wp-content\/uploads\/2025\/07\/Nothing-Headphones-1-001-300x180.webp 300w, https:\/\/nothingtec.com\/wp-content\/uploads\/2025\/07\/Nothing-Headphones-1-001-1024x614.webp 1024w, https:\/\/nothingtec.com\/wp-content\/uploads\/2025\/07\/Nothing-Headphones-1-001-768x461.webp 768w, https:\/\/nothingtec.com\/wp-content\/uploads\/2025\/07\/Nothing-Headphones-1-001-816x490.webp 816w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amzn.to\/3H7jOQH\" target=\"_blank\" rel=\"noreferrer noopener\">View deal on AMAZON<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Quality and design versus monotony<\/h4>\n\n\n\n<p>From my point of view, this milestone demonstrates that the European user is tired of &quot;more of the same.&quot; Nothing has played its cards right with a <a href=\"https:\/\/nothingtec.com\/en\/2025\/04\/03\/filosofia-minimalista-nothing\/\" type=\"post\" id=\"1172\">distinctive transparent aesthetic<\/a>, a solid construction and, above all, a <strong><a href=\"https:\/\/nothingtec.com\/en\/tag\/nothing-x\/\" type=\"post_tag\" id=\"75\">cohesive software<\/a><\/strong>. It&#039;s not just about selling headphones, but about offering an ecosystem that feels modern and well-maintained.<\/p>\n\n\n<p style=\"text-align:center; font-size:10px; color:#999; margin-bottom:10px;\">ADVERTISING<\/p>\n<div style=\"min-height:300px; margin-bottom:25px; text-align:center;\">\n    <ins class=\"adsbygoogle\"\n         style=\"display:block\"\n         data-ad-client=\"ca-pub-8703083052597032\"\n         data-ad-slot=\"7174952478\"\n         data-ad-format=\"auto\"\n         data-full-width-responsive=\"true\"><\/ins>\n    <script>\n         (adsbygoogle = window.adsbygoogle || []).push({});\n    <\/script>\n<\/div>\n<div style=\"height:25px; clear:both;\"><\/div>\n\n\n<p>Outperforming much of the competition on its own turf (as a London-based company) sends a powerful message. If they maintain this pace of innovation and attention to detail, <strong>Anker&#039;s fourth place is his next logical goal.<\/strong>.<\/p>\n\n\n\n<p>Nothing has gone from being a curiosity for enthusiasts to a serious player in the mass market. In a market that Carl Pei defines as &quot;boring,&quot; the value proposition based on design and user experience is winning out.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"641\" height=\"641\" src=\"http:\/\/nothingtec.com\/wp-content\/uploads\/2025\/02\/analisis-nothing-ear-a-edited.webp\" alt=\"an\u00e1lisis de los auriculares nothing ear (a)\" class=\"wp-image-714\" style=\"aspect-ratio:1;object-fit:cover;width:300px;height:auto\" srcset=\"https:\/\/nothingtec.com\/wp-content\/uploads\/2025\/02\/analisis-nothing-ear-a-edited.webp 641w, https:\/\/nothingtec.com\/wp-content\/uploads\/2025\/02\/analisis-nothing-ear-a-edited-300x300.webp 300w, https:\/\/nothingtec.com\/wp-content\/uploads\/2025\/02\/analisis-nothing-ear-a-edited-150x150.webp 150w, https:\/\/nothingtec.com\/wp-content\/uploads\/2025\/02\/analisis-nothing-ear-a-edited-65x65.webp 65w, https:\/\/nothingtec.com\/wp-content\/uploads\/2025\/02\/analisis-nothing-ear-a-edited-88x88.webp 88w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amzn.to\/4kgYyXq\" target=\"_blank\" rel=\"noreferrer noopener\">View deal on AMAZON<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El mercado de audio en el Reino Unido ha estado dominado por los mismos nombres durante a\u00f1os, pero los datos del cuarto trimestre de 2025 confirman que el panorama est\u00e1 cambiando. Nothing ha logrado entrar oficialmente en el Top 5 de vendedores de TWS (True Wireless Stereo), posicion\u00e1ndose como la marca de mayor crecimiento en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4,38],"tags":[236,63,190],"class_list":["post-4015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nothing-ear-series","category-noticias","tag-headphone-1","tag-nothing-ear","tag-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nothing empieza a sacar m\u00fasculo y se cuela por primera vez en el Top5 del Reino Unido - NothingTec<\/title>\n<meta name=\"description\" content=\"Nothing entra en el Top5 de ventas de auriculares en Reino Unido con un crecimiento del 95% en 2025. 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