{"id":4914,"date":"2026-06-23T10:34:49","date_gmt":"2026-06-23T09:34:49","guid":{"rendered":"https:\/\/nothingtec.com\/?p=4914"},"modified":"2026-06-23T10:37:19","modified_gmt":"2026-06-23T09:37:19","slug":"nothing-phone-4b-lanzamiento-gama-entrada","status":"publish","type":"post","link":"https:\/\/nothingtec.com\/en\/2026\/06\/23\/nothing-phone-4b-lanzamiento-gama-entrada\/","title":{"rendered":"Phone (4b): Nothing's new budget smartphone that redefines its catalog"},"content":{"rendered":"

The growth of a technology brand often comes with a significant challenge: maintaining order in its product catalog. Until now, Nothing had opted for a relatively simple structure based on numbers for its flagship products and the letter "a" for its mid-range offerings. However, with the expansion of its portfolio, the London-based firm has decided restructure its nomenclature<\/strong> to offer a much clearer hierarchy and avoid the saturation of suffixes in the names of your devices.<\/p>\n\n\n\n

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Akis Evangelidis<\/a>, co-founder of Nothing, recently explained the logic behind this move. From now on, the numbers will continue to represent the generations<\/strong> of the products, while The letters will serve to delimit the different segments<\/strong> of the market. With this change, the brand's structure is now clearly divided into three main levels.<\/p>\n\n\n

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