{"id":4994,"date":"2026-07-02T21:39:20","date_gmt":"2026-07-02T20:39:20","guid":{"rendered":"https:\/\/nothingtec.com\/?p=4994"},"modified":"2026-07-10T14:55:27","modified_gmt":"2026-07-10T13:55:27","slug":"nothing-phone-4b-edicion-rcb-india","status":"publish","type":"post","link":"https:\/\/nothingtec.com\/en\/2026\/07\/02\/nothing-phone-4b-edicion-rcb-india\/","title":{"rendered":"Nothing Phone (4b) gets a cricket makeover with an exclusive edition for India"},"content":{"rendered":"<p>Nothing has once again demonstrated its ability to brilliantly capture the attention of the local audience. Through its official channels in India, the tech firm has announced the launch of a very special limited edition: the <strong><a href=\"https:\/\/nothingtec.com\/en\/category\/nothing-phone-series\/phone-4b\/\" type=\"category\" id=\"347\">Nothing Phone (4b)<\/a> RCB Edition<\/strong>. This variant pays homage to the <strong>Royal Challengers Bengaluru (RCB)<\/strong>, one of the most massive, iconic, and followed teams in the Indian Premier League (IPL). It is worth noting that <strong>Nothing acts as the official sponsor<\/strong> of this sports franchise, consolidating its presence in the region through this strategic alliance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"es\" dir=\"ltr\">The Phone (4b) RCB Edition is coming, confirmed by <a href=\"https:\/\/x.com\/nothingindia?ref_src=twsrc%5Etfw\">@nothingindia<\/a> \ud83c\udfcf<br><br>For those of you who aren&#039;t familiar with cricket, RCB stands for Royal Challengers Bengaluru, one of the most popular and historic teams in the Indian Premier League (IPL). A blockbuster signing exclusively for the Indian market. <a href=\"https:\/\/t.co\/quiCncYScZ\">pic.twitter.com\/quiCncYScZ<\/a><\/p>\u2014 RuudHesp (@ruudhesp) <a href=\"https:\/\/x.com\/ruudhesp\/status\/2072776390311604721?ref_src=twsrc%5Etfw\">July 2, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">A strategic launch in the heart of Bangalore<\/h4>\n\n\n\n<p>Cricket in India is not simply a sport; it&#039;s lived almost like a religion with millions of passionate fans. By partnering with a club of this caliber, Nothing is assured of a <strong>tremendous media impact<\/strong> within a key market for its global growth strategy. The official launch will take place on <strong>next July 7th<\/strong> at 4 PM directly on the <strong>Nothing Store physical<\/strong> located in the city of Bengaluru.<\/p>\n\n\n<p style=\"text-align:center; font-size:10px; color:#999; margin-bottom:10px;\">ADVERTISING<\/p>\n<div style=\"min-height:300px; margin-bottom:25px; text-align:center;\">\n    <ins class=\"adsbygoogle\"\n         style=\"display:block\"\n         data-ad-client=\"ca-pub-8703083052597032\"\n         data-ad-slot=\"7174952478\"\n         data-ad-format=\"auto\"\n         data-full-width-responsive=\"true\"><\/ins>\n    <script>\n         (adsbygoogle = window.adsbygoogle || []).push({});\n    <\/script>\n<\/div>\n<div style=\"height:25px; clear:both;\"><\/div>\n\n\n<p>From what can be seen in the first visual previews of the announcement, the device will adopt a striking aesthetic where the <strong>characteristic red color<\/strong> The club&#039;s kit takes center stage on the edges and internal components visible beneath its familiar transparent back. It&#039;s a very solid marketing move to connect directly with the team&#039;s entire fanbase.<\/p>\n\n\n<div style=\"display: flex; flex-direction: column; width: 100%; max-width: 350px; margin: 0 auto 20px auto; border-radius: 8px; overflow: hidden; box-sizing: border-box; border: 2px solid #d32323; transition: box-shadow 0.25s ease; -webkit-tap-highlight-color: transparent;\" \n     onmouseover=\"this.style.boxShadow='0 0 16px rgba(211, 35, 35, 0.55)'; this.querySelector('.btn-header').style.filter='brightness(1.1)'; this.querySelector('.img-banner').style.transform='scale(1.025)'; this.querySelector('.img-banner').style.filter='brightness(1.03)';\" \n     onmouseout=\"this.style.boxShadow='none'; this.querySelector('.btn-header').style.filter='none'; this.querySelector('.img-banner').style.transform='scale(1)'; this.querySelector('.img-banner').style.filter='none';\">\n\n  <a href=\"https:\/\/amzn.to\/4fuCR5C\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"btn-header\"\n     style=\"display: block; width: 100%; background-color: #d32323; color: #ffffff; text-align: center; padding: 12px 20px; text-decoration: none; font-size: 15px; font-weight: 700; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; letter-spacing: 0.5px; text-transform: uppercase; margin: 0; box-sizing: border-box; border: none; transition: filter 0.2s ease;\">\n    PHONE (4B) AT THE BEST PRICE\n  <\/a>\n\n  <style>\n    @keyframes pulsoOfertasSq {\n      0% { transform: scale(1); box-shadow: 0 0 0 0 rgba(211, 35, 35, 0.7); }\n      70% { transform: scale(1.03); box-shadow: 0 0 0 8px rgba(211, 35, 35, 0); }\n      100% { transform: scale(1); box-shadow: 0 0 0 0 rgba(211, 35, 35, 0); }\n    }\n  <\/style>\n\n  <a href=\"https:\/\/amzn.to\/4fuCR5C\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"display: block; width: 100%; aspect-ratio: 1\/1; margin: 0; padding: 0; border: none; overflow: hidden; position: relative; background-color: #000;\">\n    \n    <span style=\"position: absolute; bottom: 12px; right: 12px; background-color: #d32323; color: #ffffff; font-family: sans-serif; font-size: 11px; font-weight: 700; text-transform: uppercase; padding: 6px 12px; border-radius: 20px; display: flex; align-items: center; gap: 4px; pointer-events: none; z-index: 10; animation: pulsoOfertasSq 2s infinite ease-in-out; letter-spacing: 0.5px;\">\n      View deal \n      <span style=\"font-size: 12px; line-height: 1;\">\u2794<\/span>\n    <\/span>\n\n    <img decoding=\"async\" src=\"https:\/\/nothingtec.com\/wp-content\/uploads\/2026\/06\/desvelado-el-diseno-del-nothing-phone-4b.png\" \n         alt=\"desvelado el dise\u00f1o del nothing phone (4b)\" class=\"img-banner\"\n         style=\"width: 100%; height: 100%; object-fit: cover; display: block; margin: 0; padding: 0; border: none; transition: transform 0.35s ease, filter 0.25s ease;\">\n  <\/a>\n\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">The need to see collaborations of this caliber in Europe<\/h4>\n\n\n\n<p>After seeing these kinds of strategic moves, I&#039;m left with a feeling of healthy envy. I hope to see similar campaigns of this caliber soon in Spain or throughout Europe. I believe that <strong>Nothing needs to make a statement.<\/strong> It&#039;s still here to fully consolidate its position among the general public, and becoming a sponsor of major brands or sports clubs on the continent would be the perfect way to achieve this.<\/p>\n\n\n<p style=\"text-align:center; font-size:10px; color:#999; margin-bottom:10px;\">ADVERTISING<\/p>\n<div style=\"min-height:300px; margin-bottom:25px; text-align:center;\">\n    <ins class=\"adsbygoogle\"\n         style=\"display:block\"\n         data-ad-client=\"ca-pub-8703083052597032\"\n         data-ad-slot=\"7174952478\"\n         data-ad-format=\"auto\"\n         data-full-width-responsive=\"true\"><\/ins>\n    <script>\n         (adsbygoogle = window.adsbygoogle || []).push({});\n    <\/script>\n<\/div>\n<div style=\"height:25px; clear:both;\"><\/div>\n\n\n<p>A special edition linked to some <strong>top-level European football team<\/strong> Attending major cultural events would give the brand incredible visibility beyond the purely technological sector. Limited editions generate desire and exclusivity, two values that perfectly align with the aesthetic philosophy of the Carl Pei's products. <a href=\"https:\/\/x.com\/getpeid?lang=es\" type=\"link\" id=\"https:\/\/x.com\/getpeid?lang=es\" target=\"_blank\" rel=\"noreferrer noopener\">Carl Pei<\/a>They already have the infrastructure and the product; now they just need to bring this commercial audacity to our territory to definitively conquer the European market.<\/p>\n\n\n<div style=\"display: flex; flex-direction: column; width: 100%; border-radius: 8px; overflow: hidden; margin-bottom: 20px; box-sizing: border-box; border: 2px solid #d32323; transition: box-shadow 0.25s ease; -webkit-tap-highlight-color: transparent;\" \n     onmouseover=\"this.style.boxShadow='0 0 16px rgba(211, 35, 35, 0.55)'; this.querySelector('.btn-header').style.filter='brightness(1.1)'; this.querySelector('.img-banner').style.transform='scale(1.025)'; this.querySelector('.img-banner').style.filter='brightness(1.03)';\" \n     onmouseout=\"this.style.boxShadow='none'; this.querySelector('.btn-header').style.filter='none'; this.querySelector('.img-banner').style.transform='scale(1)'; this.querySelector('.img-banner').style.filter='none';\">\n\n  <a href=\"https:\/\/amzn.to\/4lakT9F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"btn-header\"\n     style=\"display: block; width: 100%; background-color: #d32323; color: #ffffff; text-align: center; padding: 12px 20px; text-decoration: none; font-size: 16px; font-weight: 700; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; letter-spacing: 0.5px; text-transform: uppercase; margin: 0; box-sizing: border-box; border: none; transition: filter 0.2s ease;\">\n    NOTHING PRODUCTS ON AMAZON\n  <\/a>\n\n  <style>\n    @keyframes pulsoOfertas {\n      0% { transform: scale(1); box-shadow: 0 0 0 0 rgba(211, 35, 35, 0.7); }\n      70% { transform: scale(1.03); box-shadow: 0 0 0 8px rgba(211, 35, 35, 0); }\n      100% { transform: scale(1); box-shadow: 0 0 0 0 rgba(211, 35, 35, 0); }\n    }\n  <\/style>\n\n  <a href=\"https:\/\/amzn.to\/4lakT9F\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"display: block; width: 100%; margin: 0; padding: 0; border: none; overflow: hidden; position: relative; background-color: #000;\">\n    \n    <span style=\"position: absolute; bottom: 12px; right: 12px; background-color: #d32323; color: #ffffff; font-family: sans-serif; font-size: 11px; font-weight: 700; text-transform: uppercase; padding: 6px 12px; border-radius: 20px; display: flex; align-items: center; gap: 4px; pointer-events: none; z-index: 10; animation: pulsoOfertas 2s infinite ease-in-out; letter-spacing: 0.5px;\">\n      View offers \n      <span style=\"font-size: 12px; line-height: 1;\">\u2794<\/span>\n    <\/span>\n\n    <img decoding=\"async\" src=\"https:\/\/nothingtec.com\/wp-content\/uploads\/2025\/12\/top-productos-nothing-y-cmf-768x384.webp\" \n         alt=\"Ofertas de Nothing\" class=\"img-banner\"\n         style=\"width: 100%; height: auto; display: block; margin: 0; padding: 0; border: none; transition: transform 0.35s ease, filter 0.25s ease;\">\n  <\/a>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nothing ha vuelto a demostrar que sabe c\u00f3mo captar la atenci\u00f3n del p\u00fablico local de una manera brillante. A trav\u00e9s de sus canales oficiales en la India, la firma tecnol\u00f3gica ha anunciado el lanzamiento de una edici\u00f3n limitada muy especial: el Nothing Phone (4b) Edici\u00f3n RCB. Esta variante rinde homenaje a los Royal Challengers Bengaluru [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[38,347],"tags":[352,44,190,261,348],"class_list":["post-4994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-phone-4b","tag-india","tag-nothing-os","tag-noticias","tag-novedad","tag-phone-4b"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nothing Phone (4b) se viste de cr\u00edquet con una edici\u00f3n exclusiva para la India - NothingTec<\/title>\n<meta name=\"description\" content=\"Nothing anuncia el nuevo Nothing Phone (4b) Edici\u00f3n RCB como patrocinador del equipo de cr\u00edquet indio. Analizo esta jugada y por qu\u00e9 hace falta algo as\u00ed en Europa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nothingtec.com\/en\/2026\/07\/02\/nothing-phone-4b-edicion-rcb-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nothing Phone (4b) se viste de cr\u00edquet con una edici\u00f3n exclusiva para la India\" \/>\n<meta property=\"og:description\" content=\"Nothing anuncia el nuevo Nothing Phone (4b) Edici\u00f3n RCB como patrocinador del equipo de cr\u00edquet indio. Analizo esta jugada y por qu\u00e9 hace falta algo as\u00ed en Europa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nothingtec.com\/en\/2026\/07\/02\/nothing-phone-4b-edicion-rcb-india\/\" \/>\n<meta property=\"og:site_name\" content=\"NothingTec\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-02T20:39:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T13:55:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nothingtec.com\/wp-content\/uploads\/2026\/07\/Nothing-Phone-4b-Edicion-RCB.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"ruudhesp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ruudhesp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ruudhesp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/nothingtec.com\\\/en\\\/2026\\\/07\\\/02\\\/nothing-phone-4b-edicion-rcb-india\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nothingtec.com\\\/en\\\/2026\\\/07\\\/02\\\/nothing-phone-4b-edicion-rcb-india\\\/\"},\"author\":{\"name\":\"ruudhesp\",\"@id\":\"https:\\\/\\\/nothingtec.com\\\/en\\\/#\\\/schema\\\/person\\\/ad5dcb7dc957d71f8fc93bef0837ca29\"},\"headline\":\"Nothing Phone (4b) se viste de cr\u00edquet con una edici\u00f3n exclusiva para la India\",\"datePublished\":\"2026-07-02T20:39:20+00:00\",\"dateModified\":\"2026-07-10T13:55:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nothingtec.com\\\/en\\\/2026\\\/07\\\/02\\\/nothing-phone-4b-edicion-rcb-india\\\/\"},\"wordCount\":468,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/nothingtec.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nothingtec.com\\\/en\\\/2026\\\/07\\\/02\\\/nothing-phone-4b-edicion-rcb-india\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nothingtec.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Nothing-Phone-4b-Edicion-RCB.webp\",\"keywords\":[\"India\",\"nothing os\",\"noticias\",\"novedad\",\"phone (4b)\"],\"articleSection\":[\"Noticias\",\"Phone (4b)\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/nothingtec.com\\\/en\\\/2026\\\/07\\\/02\\\/nothing-phone-4b-edicion-rcb-india\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nothingtec.com\\\/en\\\/2026\\\/07\\\/02\\\/nothing-phone-4b-edicion-rcb-india\\\/\",\"url\":\"https:\\\/\\\/nothingtec.com\\\/en\\\/2026\\\/07\\\/02\\\/nothing-phone-4b-edicion-rcb-india\\\/\",\"name\":\"Nothing Phone (4b) se viste de cr\u00edquet con una edici\u00f3n exclusiva para la India - NothingTec\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nothingtec.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nothingtec.com\\\/en\\\/2026\\\/07\\\/02\\\/nothing-phone-4b-edicion-rcb-india\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nothingtec.com\\\/en\\\/2026\\\/07\\\/02\\\/nothing-phone-4b-edicion-rcb-india\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nothingtec.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Nothing-Phone-4b-Edicion-RCB.webp\",\"datePublished\":\"2026-07-02T20:39:20+00:00\",\"dateModified\":\"2026-07-10T13:55:27+00:00\",\"description\":\"Nothing anuncia el nuevo Nothing Phone (4b) Edici\u00f3n RCB como patrocinador del equipo de cr\u00edquet indio. 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